Questionnaire 

Company Basics

1. What are your products and/or services? Please describe their key features and benefits and what distinguishes them from those of other companies.

2. What is it about the way that you do business that distinguishes you from similar companies?

3. What is the business structure of your company? I.e. corporation, sole proprietorship, partnership?

4. Who are the principles of the organization and what is their background?

5. How long have you been in business?

6. Do you have retail locations? If so, where?

7. Who are your customers? (Demographic information)

8. Do you project your company to grow this year? In what ways?

Advertising

9. Which of the following forms of off-line advertising have you used in the past?
Newspaper, radio, television, magazines, brochures, fliers, direct mail, telemarketing, seminars, trade shows, network marketing, company newsletter, other?

10. Do you have or have you ever had an Internet site? If so, what is the address?

11. If you have owned a web site for this company, did you feel it was effective?

12. How many visitors per month did it receive?

13. Who designed it for you?

14. What forms of web based advertising have you used? 

15. What is your average yearly advertising budget?

Assets

16. What type of marketing materials can you make available to us? I.e. Brochures, pictures, samples, video etc.

17. Do you have a logo for your company and are you satisfied with it?

18. Do you you have a color scheme that you use in marketing materials, signs, retail interiors etc.? If so, what colors?

Website Goals and Ideas

19. What are your goals for your site?

20. Do you have specific ideas for the look of the site that you would like to see implemented? Or are you of the opinion that you should let the artists handle it?

21. Where would you like to see your company 5 years from now, because of this web site we will design for you?